I think a lot of people don’t really understand YouTubers. What for most people is a side leisure activity can be someone’s entire career; so much time and effort has to go into production if they want to be taken seriously. Additionally, the demands and drama of social media across different platforms and individual posts… Read More finally some indignant feminism?

I decided to try and make a socially conscious beauty YouTube video of my own after researching how they’re created and whether or not they’re effective. I chose to talk about sexual violence because it’s the social issue I’m most passionate about and April happens to be Sexual Assault Awareness Month. I even went as… Read More it’s my beauty guru debut!!

Here are some rough parts of my final paper. I notably started with the Jackie Aina part because I forgot to check a book out of the library. I think a lot of people don’t really understand YouTubers. A lot of time and effort has to go into production if they want to be taken… Read More more roughness

I did the filming for my beauty tutorial/ social media activist video and have a couple stills from the footage below. Yay for editing! FYI about the teal– I’m not insane– it’s the color of sexual assault awareness month and that’s what I did the activism part of the video on.

Scholarly Sources Gannon, Valerie, and Andrea Prothero. “Beauty Bloggers and YouTubers as a Community of Practice.” Journal of Marketing Management, vol. 34, no. 7-8, 2018, pp. 592–619., doi:10.1080/0267257x.2018.1482941. This article examines how the beauty YouTube community functions as a Community of Practice, a type of social group where members share a common interest and seek to… Read More into the deep end of the beauty youtube world

I was never a girly girl. Growing up, I frowned on femininity and tried desperately to run away from it because the boys I was friends with made fun of the girly girls who wore purple skinny jeans to school. I was one of the worst kinds of feminists, thinking that signs of femininity were… Read More beauty & me

I want to do my project on the world of beauty vlogging, makeup tutorials, and independent product reviews on YouTube with a focus on breaking down how they brand themselves and their channels. There is oodles of YouTube beauty content, with the most popular genres shifting over the years between straight-up tutorials, to product reviews,… Read More pulling back the curtain on beauty vlogging